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Before the Show: Set Goals and Measure

Mar 14, 2016
In order to make the most of your participation in a home show produced by Marketplace Events, its best to have a marketing plan that includes pre-show, on-site, and post-show promotion. It should be decided what you would like to accomplish during each stage of your campaign. Create a list of specific goals and objectives and have them in mind before moving on to the execution of your plan. By having a well defined list of goals and a plan to achieve them, you will be able to evaluate the effectiveness of your plan and will be able to adjust it if needed. It is the foundation upon which you will measure your overall success.
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Lead Cards. A Must.

Feb 29, 2016
Is your company's goal to schedule appointments and qualify buyers at our home show? The answer should be "yes" if you are in the business of remodeling, flooring, landscaping, roofing, gutters, etc...
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Boost Exposure at the Show with Digital Advertising Opportunities

Feb 22, 2016
It has never been easier to get more bang for your buck! All of the advertising (TV, radio, print, outdoor, and online) and PR campaigns that each show executes direct consumers to our home show websites. Once there, people are prompted to buy tickets online, subscribe to our email lists, and find out all the information about the upcoming show.
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What Does Your Booth Say About Your Company?

Feb 22, 2016
When planning on exhibiting it is always best to familiarize yourself with the display and booth regulations of the show. Depending on your booth location you will need to think about walls, flooring, signage, as well as the overall design. For example, the National Home Show in Toronto requires all exhibitors to have hard walls and show management has the right to mask any unsightly areas at the expensive of the exhibitor. While at the Great Big Home + Garden Show in Cleveland exhibitors are provided with back and side pipe and drape. Remember, the rules and regulations are in place to make sure all exhibitors are held to the same high standards. After all, we all want to look good!
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EmailPermission2

All About Email - Following Up On Home Show Leads (Part 2)

Feb 12, 2016
The most important thing a customer gives you is their trust. Before they become your client and any money changes hands, a certain level of trust must be established. Permission based marketing helps to develop a trust relationship between your business and its customers. It also improves your credibility as a business.
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EmailPermission

All About Email - The Importance of Permission (Part 1)

Feb 08, 2016
Marketplace Events prides itself on being a permission based email marketer. Permission based email-marketing means we never send to consumers who have not requested our emails and we truly value their opt-in. We feel it is best to only speak to those willing to receive our message – they are the most receptive audience. In addition, this cuts down greatly on potential spam complaints to email service providers (Gmail, Yahoo, etc.) which keeps our email lists healthy and effective.
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Get to Know Your (Home Show) Neighbors

Feb 05, 2016
A home show can be more than just selling to the public. Exhibitors can nurture relationships with each other which often lead to business referrals and future sales. Marketplace Events encourages our exhibitors to foster long term friendships and partnerships with other companies participating in our events. Everyone can benefit from working together – making your booth more attractive, and generating additional promotional opportunities across the show floor.
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Dos

Who is Working in Your Booth?

Feb 01, 2016
There is no greater opportunity for face-to-face advertising than exhibiting at our shows. The qualified buyers come to you live and in person! Follow these quick tips when hiring and preparing your show staff and be sure to make the best first impression possible on the show floor.
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10 Exhibiting Tips to Ensure Your Success

Jan 25, 2016
Taking part in an experiential event can give you an edge over the competition. However, just signing the contract and showing up at the event isn’t always enough to get your company noticed. Also, great attendance doesn’t always equal a successful show – there are times when smaller numbers of highly qualified attendees can equate to more return on your investment. Ten serious buyers are more valuable than 1000 tire-kickers.
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Attention Exhibitors - Connect With Us!

Jan 11, 2016
Marketplace Events is dedicated to helping our exhibiting companies excel on social media. If you have a new product launching, sale or promotion to announce, or an in-store event coming up, we want to hear about it and would love to share the information with our community on Facebook, Twitter, & Instagram.
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Celebrating Marketplace Events Award Winners at #MPEPalmSprings

May 15, 2015
In May Marketplace Events held its annual corporate meeting in sunny Palm Springs, California. This year's meeting was jam-packed with ideas on how to become a cross-selling superstar, marketing and sponsorship best practices, and systems to improve day to day operations. We even invited some of our valued exhibitors for a candid Q&A session on how we as a company could improve future events.
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Celebrating Marketplace Events Award Winners at #MPEDisney

May 17, 2014
One of the highlights of our meeting was a backstage tour of Magic Kingdom. With a focus on customer service, it was great to learn from the Disney Institute how they ensure each persons visit to the park is consistent and full of quality FUN. I'm sure many of us took away valuable lessons which may be transferred on to the planning and running of our events.
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